Marketing Monday – Who is the audience?

As bloggers we obviously think of our readers first and foremost as our audience….ok maybe my fellow canine aren’t the best readers but their wonderful owners. Through tools like google analytics we learn some basic stuff about them (where they live and when they are not out walking and playing with us dogs and reading stuff online). Through the comments they leave on our blogs and other social media we learn more about their likes, dislikes and attitudes on things (hopefully important stuff like favourite dogtreats to make). All very valuable and depending on why you blog these may be things you use to help shape the style, content and voice of your blog.

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