Welcome back for 2014 1st World Dog Blog readers. We love the new year… it really does have that fresh start feel about it, especially here in Sydney where the sun has been shining and we have been outside enjoying it. Given the heat it also means enjoying the early mornings and the evenings for our training and mum has been focusing on some of her other work stuff on the computer during the heat of the day (while I nap of course).
So it seems that mum’s work and the plan for 1st World Dog Blog have a lot in common for 2014. It is all about meeting new people. In marketing terms it is “Driving Awareness”.
We have talked a bit about awareness in an earlier post about the Funky Funnel. We are a still a relatively new blog, like mum’s business is a relatively new business, so an important step is getting out there and introducing ourselves to people so they know we exist.
I’m a real life dog so I’m still a big fan of meeting in person (well… sniffing in dog). So quite often when we meet people in dog parks, at trials or other dog places and something relevant comes up then mum will drop that 1st World Dog Blog exists. Having met me, as it would be rare for mum to be at a dog kinda place without me… if so I want to know why, than people are generally interested to learn more about the fun stuff we do or get the recipes for the yummy treats that their dogs are trying to snaffle from my mum.
There is also the world online. Given a lot of you reading this we haven’t actually met than you have obviously stumbled upon our little blog through an online means (we are actually really curious how you have so please feel free to drop a note in the comments of this post as to how you came across 1st World Dog).
Here are some of the ways that we have put ourselves out there:
- Post Tags: We know some have found us through the searches of our tags on WordPress. We are not always great at this. It is easier if using the laptop but a little bit more cumbersome on the iThings and tend to stick to some key tags.
- Facebook: Mum has been using Facebook herself for a while so she feels pretty comfortable with this. For most 1st World Dog posts she also shares it on her own Timeline to broader the number of people who see it (the technical term is Reach I think).
- Instagram: This is a newer thing for us but we love sharing photos and playing with the fun stuff you can do with the photos via other apps. We Live In A Flat has been awesome at sharing great tips and photography apps for this.
- Pinterest: I have a page on mum’s account. We mainly use this for recipes but other things sneak in at times. We also have other dog stuff on another board called “It’s A Dog’s Life” for a bit of fun.
There are also a host of other ways to meet people such as Twitter, Google+ and plenty more but to be honest if we did them all there wouldn’t be much time for pats, runs, jumping and all that fun stuff.
We are also conscious of giving each of these a slightly different purposes. As we have already said above that Instagram is more about just photos. Pinterest tends to be about recipes so it gives anyone following us a reason to connect on a variety of platforms and well we find some platforms tend to do things better and are a more natural fit to why people use that platform.
Without making this a really long post we will finish up the marketing stuff there and next week talk about How To Meet.
And now for our Dog Blog. In the spirit of New Years Resolutions that humans seem compelled to make we came across this post about Resolutions for Dogs. It is a really nice post and from 3 Lost Dogs and if you are sniffing around on there you might also want to check out the Beginners Guide To Agility. Mum wholeheartedly agrees, especially with how important (and tiring for me) the mental stimulation is. We hope you enjoy sniffing around this blog as much as we do.